Technology

Sony says it thinks Xbox owning Call of Duty “could influence users’ console choice”

sony think Call of Duty could inspire users to switch to Xbox Next Microsoftthe proposed acquisition of ActivisionBlizzard.

That’s according to the company’s official response to questions from the Brazilian regulator (first spotted by Reset), which, like many regions, is currently reviewing the proposed deal for approval.

With other companies such as Ubisoft, Amazon and GoogleSony’s responses to several questions about the proposed acquisition have been released in full by the Brazilian government.

Sony’s response – read by VGC – mostly outlines the current state of triple-A game development for the Brazilian regulator. However, large portions emphasize the importance of PlayStation The company offers Call of Duty, a franchise that it says “influences users’ choice of console.”

Official Dark Water Level Gameplay – Call of Duty: Modern Warfare II

In its responses to the questionnaire, Sony calls Call of Duty “a must-have game: a blockbuster, AAA-like game that has no rival”.

“According to a 2019 study, ‘The importance of Call of Duty to entertainment, in general, is indescribable,'” the company said. “The brand was the only video game IP to enter the top 10 of all entertainment brands among fans, joining powerhouses such as Star Wars, Game of Thrones, Harry Potter and Lord of the Rings.

“Call of Duty is so popular it influences users’ console choice, and its network of loyal users is so entrenched that even if a competitor had the budget to develop a similar product, they couldn’t compete. “

Sony went on to explain how the enormous resources Activision puts behind Call of Duty are the main reason he thinks the FPS series is unlikely to be matched by a competitor.

“Each annual Call of Duty release takes about 3-5 years to develop. As Activision releases one Call of Duty game per year, this equates to an annual investment of hundreds of millions of dollars,” he explained.

“Around 1,200 people work on each release and another 1,500 are involved in editing and distribution. So Call of Duty alone has more developers than most game companies employ in its entire development portfolio, even AAA studios.

“Additionally, given its plans to hire 2,000 more developers by 2021, Activision likely expects Call of Duty to be even more successful in the future.

Sony says it thinks Xbox owns Call of Duty
Sony says it thinks Xbox owning Call of Duty “could influence users’ console choice”

“No other developer can dedicate the same level of resources and expertise to game development. Even if they could, Call of Duty is too entrenched, so no rival – no matter how relevant – can catch up.

Sony went on to note that Call of Duty has been the top-selling game nearly every year for the past decade and, for its genre, “is by far the top-selling game”.

“It’s synonymous with first-person shooters and basically defines that category,” he said. “This is also demonstrated by player engagement on social media: Call of Duty has over 24 million subscribers on Facebook against 7 million for Battlefield; and more than 12 million followers on Instagram compared to 2 million for Battlefield.

He added: “To say the least, gamers are unlikely to switch to alternative games as they would lose that familiarity, skills and even the friends they have made while playing the game.

“Even in weaker years like 2021, Call of Duty still managed to outperform most other games by a considerable margin. Call of Duty: Vanguard (2021), for example, was widely considered weaker than previous years’ titles, but was still one of the best-selling games of 2021. In other words, even in a bad year, gamers remain loyal to the brand and continue to buy the game.

In his first response to Microsoft’s proposed acquisition of Activision Blizzard released in January, Sony said it expects Call of Duty games to remain cross-platform due to “contractual agreements”.

Sony says it thinks Xbox owns Call of Duty

Microsoft’s head of games also later confirmed his intention to keep Call of Duty on PlayStation platforms once Microsoft’s acquisition of Activision Blizzard is finalized.

However, it was later claimed that Activision Blizzard had contractually committed to only releasing the next three Call of Duty games for PlayStation consolesincluding this year’s Modern Warfare 2.

The Call of Duty series is consistently among the most popular PlayStation games. Last year, the series was both the first (Vanguard) and the third (Black Ops Cold War) the best-selling games on PlayStation in the United States, according to NPD.