Here’s a sign of the times: Activision confirmed via recently released financial filings that it made more money from its phone games last quarter than from all of its console and PC games combined.
As spotted by TweakTown, Activision’s quarterly report was released last week and sheds light on the financial situation of its biggest games on PC, console and mobile. And because of games like Diablo Immortal, Call of Duty Mobileand Candy Crush Sagathe besieged Call of Duty the publisher is making a lot of money from mobile games. In fact, more than half of its total revenue for Q2 2022 came from mobile titles, not console or PC games.
According to the report, approximately 51% of Activision’s total revenue for the Q2 2022 period came from mobile games. This represents a total of $831 million in mobile game revenue. Meanwhile, its console games made around $376 million and PC games made slightly less, $332 million. Finally, he earned $105 million from events and esports.
What you might not expect, especially if you don’t realize how massive mobile gaming has become over the past decade, is that of the $831 million generated from phone gaming , most were from King titles and not stuff like Call of Duty Mobile. In the report, Activision says King titles like candy Crush and farm heroes grossed over $680 million.
What these numbers reveal is that for big publishers like Activision, the future is likely to be one where it invests even more resources and money in mobile games and focuses less and less on console games. . At a time when AAA games are more expensive to make than ever, take years to createand often a flop, mobile games have become a lifeline for big game companies looking to keep their heads above water.
For Activision it’s especially important as Call of Duty continues to lose millions of players and underperform. Since the company has spent years focusing much of its energy on Call of Duty—at one point even having all the studios he owned work on the franchise to some extent – it’s likely to look to branch out more into mobile, not less, in the future.
It should also be noted that Activision’s hugely successful mobile games are one of the main reasons Microsoft began the process of buying the company earlier this year following a huge public fallout after the company was sued through years of sexual harassment and discrimination.
Somehow, Call of Duty and Warcraft are more like bonuses that Xbox gets at the top of King and his money-printing games.